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Words that Work: Writing that Motivates, Moves, and Sells
Introduction to Words that Work
Welcome from Alisha (0:37)
Course Workbook + Slides
What is Copywriting?
Introduction to Copywriting (4:52)
Write For Your Customer
Your Customer Story (6:05)
What Customers Really Want (9:42)
Example (Before) (2:40)
Basics of Great Copy (5:12)
Copywriting Resources
Readable (Free + Premium) (2:30)
Hemingway App (Free) (1:21)
Grammarly (Free + Premium) (2:48)
Temporary Website Word Editor (2:59)
Elements of Excellent Copywriting
6 Methods to Influence (6:26)
Taking Features to Benefits/Emotions (6:38)
Benefits/Emotions Examples (7:54)
Example (After) (6:56)
Summary + More
Summary (6:19)
Resources (4:40)
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